Constellation of Starwood Hotels
The American online hotel and resort search engine was known as Starwood Lodging and was formed in 1991 in Chicago by the real estate acquisition company Starwood Capital to take advantage of certain tax breaks. From then on Starwood Hotels acquired the following renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Meridien, Sheraton, Four Points by Sheraton, Aloft and Element. Those brands were the keystone of Starwood Hotels to growth.
In 2005 the Starwood Hotels’ SPG program was voted the Program of the Year both in America and internationally, this happened during the 17th Annual Freddie Awards.
In 2011 Starwoodhotels was the first to join the Clean the World’s effort to promote a global hygiene revolution as a corporate partner. In the same year the current CEO and senior management moved to China as a reflection of Starwood Hotels’ global revolution. Through that, China was their second largest market after the United States.
The current Chief Executive Officer of Starwood Hotels, Mr. Adam Aron, is a 60-year old married American businessman from Philadelphia, PA with 35 years of experience in travel and tourism. He took over with intent to accelerate the company’s unit growth.
Starwood Hotels & Resorts
The interface of Starwood Hotels leaves a relaxing feeling with its background of flashing images of hotels and restaurants while promoting their latest deals and offers. Language selector options are located on the top right of the page and it’s interchangeable from English to French, Spanish, Deutsch, Italian, Portuguese, Chinese and Japanese. The main function of the website lets customers search for hotel and resort reservations.
The other options of Starwood Hotels let customers see a list of hotel directories, make reservations by phone and blogs about places customers might want to visit.
The headings of Starwood Hotels give customers information about the company, list of career opportunities for applicants and overview about SPG.
The option to sign in to SPG is located on the top right. This is their program which means Starwood Preferred Guest, a program where customers earn Starpoints every time they book a hotel or resort reservation. Customers are entitled to use the Starpoints to redeem benefits such as free night hotel or resort reservation, 5th night free of charge, SPG flights accommodation and concert tickets.
Starwood Hotels Reviews of Customers
Scanning through the most recent Starwood Hotels reviews, the online hotel search engine is really in bad shape with their customers. One of the most recent reviews was actually from a consumer who was so pissed off when he said:
“This organization has such a tremendous bureaucracy and set of rules built around using their star options and refuse to take any responsibility for their ridiculous system. Their telephone clerks are robots and do not use any common sense when dealing with customers. As a result they literally stole 50,000 options from my account at the end of 2015. I will not buy any additional time from this vacation ownership and I am sorry I bought originally.” He gave Starwood Hotels a 1 out 5 rating.
To see more of the latest Starwood Hotels Reviews, click here.
How To Reach Them?
- Website URL: http://www.starwoodhotels.com/
- Contact number: 888 625 4988
- Head Office Address: 1 StarPoint Stamford, CT 06902
You can’t really judge the book by its cover. I had to admit that Starwood Hotels’ interface looks dull and boring however reading different Starwood Hotels reviews makes me realize that this American online search engine for hotels and resorts really did a good job since 1991. Let’s see if they’ll do the same if flights are added into their search options.